Archive for the ‘Marketing & Advertising’ Category
Great Reviews
Posted by: Chip in Fun in Advertising, Marketing & Advertising, Odd, Uncategorized on September 1st, 2009
Three Wolf Moon Tee Shirt
There are more than 1,400 reviews
What to do if an airline breaks your guitar
Posted by: Chip in Entertainment, Marketing & Advertising, Uncategorized, Video on July 9th, 2009
You write a song and upload a video to YouTube.
Website Lesson
Posted by: Chip in Marketing & Advertising, Technology on July 23rd, 2008
I heard that Speck Products sells iPhone cases. I don’t know this for a fact though because their website does not work on my iPhone. Make sure your website can be viewed by your target audience.
Kids are valuable customers
Posted by: Chip in Marketing & Advertising on February 9th, 2008
Our 5 year old son excitedly rushed to participate in an online contest promoted on a recent box of GoGurt. His excitement turned to disappointment when he learned that he had to be 8 years old to play. After a period of great anxiety and self-pity, he declared that this was not fair and he did not want GoGurt ever again (maybe when he’s 8 he would think about it again). He asked us to write an email to the company to express his dissatisfaction. My wife sent this email to the manufacturer… Read the rest of this entry »
One Site Uses 4 Things That Make a Good Online Promotion
Posted by: Chip in Marketing & Advertising on January 10th, 2008
A site called MacHeist has an interesting promotion going on right now. For only two weeks, they are offering a bundle of 10 Macintosh applications for a fraction of the price these applications would normally cost separately. There are 4 things that really make this work.
- They offer a good deal.
The programs separately would cost $343.75 but they are selling them for $49. That’s enough to get people excited. - It’s for a limited time.
This deal lasts for only two weeks and a timer on the home page counts down how much time is left. The urgency makes people feel the need to act now. - Inspires customers to spread the word.
Some of the applications are only available after a certain amount of bundles are sold. The number of bundles sold is shown on a counter. People want these quotas met so they can get the remaining applications. Because of this people are actively letting lots more people know about the deal. This is creating a lot of free advertising and word-of-mouth about it. - Helps charities.
Twenty-five percent of the money goes to good causes. A counter keeps a running total of how much has been raised for charity.
Certainly the application developers aren’t getting the amount of money they would typically get for a sale but that’s not what this is all about. The exposure these small companies or individuals get for their applications should be significant. Some offer other apps or “pro” versions so they may upsell to their new customers.
I don’t know how much money the MacHeist guys get out of the deal, but it’s probably a good 2 week spike in revenue and it’s great publicity for their web site that could pay off very well in the long run.
Simply the Best
Posted by: Chip in Marketing & Advertising on December 3rd, 2007
How many times has this scenario taken place in a meeting between a company and their ad agency… The company says, “Our company is simply the best”. The uncreative and obsequious ad agency comes back with a new slogan… SIMPLY THE BEST. If the budget is high enough, they may even recommend using the 1989 Tina Turner song. The company loves it. The campaign is rolled out. Sales remain flat. A Google search on “Simply the Best” turns up over 2 million pages. Thousands of companies use it as a slogan, headline or tag line, yet the only company that comes to my mind is HBO which used it from 1990 to 1992. If you are tempted to make a marketing campaign around a trite, overused phrase that means nothing to anyone, don’t do it.